Business Development and Product Marketing

 

Hello, my name is Kendall Egan

My career has centered around business development, sales, and marketing. I have built and exited two startups, had my own marketing consultancy, worked at a brand marketing agency, and have had tremendous success in developing and maintaining vendor or advertising pipelines and strategic partnerships.

Because so much of my career experience has been with startups, I have ample content and brand marketing experience due to the nature of wearing many hats at a startup. My three most recent experiences include many examples.

HomeRoots: I wrote the instruction manual and resource tip sheets for using the supplier portal and wrote and produced instructional and pitch videos. I put together program pitch decks, email scripts, and employee training curriculum. I also created social media content and graphics for all platforms for two years and wrote and designed sales collateral and business cards.

Hello Career Guru: I led our brand development while building personas, a logo, pitch deck, social media content, beta design, crowdfunding platform landing page, inaugural website and clickable prototype.

Silver Creative Group: As a project manager and account executive, I first wrote the sales pitch and then wrote the creative brief to guide cross-functional teams. I pitched in on product packaging, sell sheet, and website copywriting and created social media editorial calendars and wrote blogs for multiple clients.

I hope you enjoy reading a few samples and some general musings on this website. I have a Dropbox folder link that holds PDFs. of published print articles from my days at Gluten-Free Living. If you have any questions, just drop me a line.