ZAVU Website Copy
ZAVU is one of my favorite brand strategy projects as a project manager at Silver Creative Group. After our team completed the branding and packaging, we moved on to the website. First we build the wireframe and worked on the navigation hierarchy and then I got to work on the copy doc.
On this website we conveyed the Brazilian identity, the deliciousness of the fruit and the sustainable practices involved in farming and harvesting these unusual fruits. Before one can write with expertise on a subject, it is vital to do a lot of research. If you ever want to know about the wonderful attributes of the Caju, Acerola or Cupuacu fruits...just drop me a line. I also spent time learning about the farming cooperatives and the processing of the fruit pulp.
This website has glorious colors and simple stories to convey the natural goodness of the product. Stay tuned...the brand launches this year!
with Silver Creative Group
