Jumpstart Bodyfuel's "Plant-Based" Keyword
The founder of Jumpstart Bodyfuel had a concern about people equating the word vegan with food that tastes bad or is texturally unpleasing. Calling something plant-based instead of vegan was her way to alert vegans that this was an option for them, but not tip off the general population that this was anything other than a better for you snack option! Here is the first blog I wrote about plant-based diets to use this keyword in an authentic way.
Plant-Based Diets...Make the Switch
For some a plant based diet is what they know and what they love. For others, they know about the health benefits of a plant based diet but have not made the switch because it seems daunting.
with Silver Creative Group
